Jinjiang · China · OEM / ODM footwear
RUN
YOUR
LINE.
Thick-sole running shoes developed for private labels, importers and distributors—built from your brief to production-ready pairs.
Campaign visualizations created from supplied product references. Models are not customer endorsements.
25years in footwear*
15days sample target*
35days bulk target*
300pairs custom MOQ*
*Targets stated in supplied company materials; final terms depend on style, materials and order details.
Real sample film / 00:27
FROM AN IDEA
TO MOTION.
Six real XiangChi development samples, re-cut from our product footage to show silhouette, color and sole detail. Play with sound for the full English narration.
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01 / Selected development styles
A faster start for your next running collection.
Choose a ready direction or send your own tech pack. Colors, branding, upper treatments, cushioning details and packaging can be discussed for your market.
02 / From brief to bulk
One development line. Four clear gates.
We align the product brief first, then move through sample approval and production. Timings are confirmed against your construction, materials and quantity.
- 01DAY 0
Brief & positioning
Target retail, runner profile, market, size range, benchmark style and target cost.
- 02SPEC LOCK
Design & material selection
Upper, sole direction, colorway, branding locations and packaging requirements.
- 03≈ 15 DAYS*
Sample & revision
Development sample target is about 15 days; revisions are agreed before confirmation.
- 04≈ 35 DAYS*
Bulk production & QC
Production target is about 35 days after confirmation, subject to order specifics.
UPPERMesh · engineered overlays · color development
MIDSOLEThick-sole forms · cushioning concepts · visual air units
BRANDINGLogo placement · labels · insoles · packaging
03 / Factory-grounded development
Made in Jinjiang. Visible at every stage.
Our supplied factory materials show a practical footwear workflow from cutting and stitching through lasting, assembly and warehousing. Ask for a live video walkthrough before placing an order.
Book a factory video call ↗
MARKET / FIT2025 IMPORT CONTEXT
04 / Built around your destination market
Five markets. Different buyer priorities.
$4.28B2025 HS 640411 imports
US scale, sharper differentiation.
Lead with a defined consumer, visible product story and retailer-ready packaging. Development should support extended size planning and clear landed-cost conversations.
- Private-label running programs
- Distinct shelf story
- Retail packaging readiness
Import values use UN Comtrade HS 640411 data gathered for the accompanying market study. They indicate category context—not XiangChi sales.
05 / XiangChi Industrial & Trade
A footwear partner built around development conversations.
Based in Jinjiang, Fujian—one of China's established footwear manufacturing centers—XiangChi supports buyers from product direction through sampling and production.
Our focus is straightforward: responsive development, practical communication and a running-shoe range that can be adapted to your channel.
25years claimed experience*
40styles in supplied catalog
5priority export markets
06 / Buyer resources
Practical notes for building a running-shoe line.
Clear, useful guidance for footwear buyers—from the first development brief to sample review and production preparation.
How to write a running-shoe OEM brief that gets a useful sample
Seven decisions that help a footwear factory understand your consumer, construction, target cost and launch timing.
Read article
Thick-sole running shoe development checklist
What buyers should review across proportion, fit, flex, outsole contact and visual balance.
Read article
How to review a footwear sample before bulk production
A repeatable approval framework for appearance, sizing, materials, branding and packaging.
Read article07 / Start a development brief
What should your next running shoe do?
Tell us your market, target price, quantity and visual direction. Submit your brief directly—no email app is required.